Cookie Policy
As of: March 2026
This Cookie Policy explains which cookies and similar technologies are used on the website quaddirect.com, why we use them and what options you have to manage them. The operator is: ADVERO Strategy Consultants (Owner: James Harrison), Suite 2, The Treble Tile, Colchester Road, West Bergholt, Colchester, Essex, CO3 2JU, UK.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit websites. They allow your device to be recognised on a subsequent visit and certain information to be retained. In addition to traditional cookies, similar technologies may also be used, e.g. LocalStorage, SessionStorage or pixels (tracking pixels).
2. Categories of Cookies Used
2.1 Necessary Cookies (always active)
These cookies are strictly necessary for the technical operation of the website. They enable, for example, the storage of your cookie preferences or the secure transmission of form content. They can be deactivated in your browser, but the page may then only function in a limited way.
Legal basis: Article 6(1)(f) UK GDPR (legitimate interest in the technical provision of the website) in conjunction with the Privacy and Electronic Communications Regulations (PECR).
| Cookie Name | Purpose | Storage Duration |
|---|---|---|
| quaddirect_cookie_consent | Stores your cookie consent (LocalStorage) | Permanent (until deletion) |
2.2 Statistics and Performance Cookies (with consent)
These cookies allow the use of the website to be analysed anonymously (e.g. page views, time on page, technical errors) in order to improve content and user navigation. Processing only takes place after your consent via the cookie banner.
Legal basis: Article 6(1)(a) UK GDPR in conjunction with PECR.
2.3 Marketing and Personalisation Cookies (with consent)
These cookies may be set by us or by advertising partners — in particular:
- MediaGo DSP (operated by Baidu (Hong Kong) Limited) — an AI-powered programmatic native advertising platform. Further information: MediaGo Privacy Policy.
- Taboola Inc., New York, USA. Further information: Taboola Privacy Policy.
These partners may set cookies in order to show you interest-based content and advertisements on other websites and to measure the effectiveness of campaigns. Pseudonymous cross-device user profiles may be created in this process.
Legal basis: Article 6(1)(a) UK GDPR in conjunction with PECR. For data transfers to the USA, Standard Contractual Clauses apply.
2.4 Calendly Cookies (with consent)
When using the embedded Calendly appointment booking widget (provider: Calendly LLC, Atlanta, GA, USA), cookies from Calendly are set on your device. These serve to provide the booking functionality and to protect against misuse.
Further information: Calendly Privacy Policy.
3. Consent Management (Cookie Banner)
When you first visit our website, a cookie banner is displayed to you. You have the choice:
- "Accept All": You consent to the use of all cookie categories.
- "Necessary Only": Only technically necessary cookies are set.
Your decision is stored in the LocalStorage of your browser. You can withdraw your consent at any time by clearing your browser cookies and LocalStorage — the banner will be displayed again on your next visit.
4. Browser Controls
You can set your browser to inform you about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate automatic deletion of cookies when the browser is closed. Note: If cookies are deactivated, the functionality of the website may be restricted.
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Settings → Privacy → Cookies and website data
- Microsoft Edge: Settings → Cookies and site permissions
5. Opt-Out for Advertising Partners
For interest-based advertising by Taboola, you can opt out at https://www.taboola.com/privacy-policy. General opt-out options for online advertising are also offered by:
6. Updates
This Cookie Policy is updated as necessary to reflect changes in our data processing practices, new services used or changed legal requirements. We recommend visiting this page regularly.
7. Contact
For questions about the use of cookies and tracking technologies, please contact:
ADVERO Strategy Consultants – James Harrison
Email: privacy@quaddirect.com
Phone: +44 (0)1206 871000
Note: This Cookie Policy fulfils the essential information obligations under UK GDPR and PECR. Depending on the specific tools used, individual supplementation may be required.