Date Posted: April 2008
Postal Optimization
Significant Savings Possible with DSF2TM (Second Generation Delivery Sequence File).
If you mail to large lists, you could benefit from DSF
2. In a nutshell, DSF
2:
- Identifies undeliverable addresses.
- Provides mail carriers’ walk sequence codes by matching each address in your file
to an individual address, rather than a range of addresses as in ZIP+4.
- Distinguishes between residential and business deliveries.
- Identifies seasonal addresses, vacant locations, "drops" and other address information that can
affect the success of a marketing campaign.
- Provides delivery point-specific information and verification and will also work with walk sequence mailing lists.
By running the DSF
2 service and assigning walk sequence codes to mailings, we have been able to save
many clients up to hundreds of thousands of dollars on each mailing.
Is DSF
2 right for you? Chances are the answer is “yes” if you:
1. Are a large national mailer with high saturation mailings (usually mailing files greater than 5 million copies)
2. Are a regionally dense mailer
3. Use co-mail pools that approach 5 million mail pieces
Because of recent USPS rate increases, postal processing, high-quality presort services such as DSF
2 and
postal optimization have never been more important. QuadDirect can analyze your files and make recommendations.
Please contact your Quad/Graphics sales representative for more information.
Want to learn more? Contact Us
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