Date posted: January 2008
Tap Into New Prospects
Communicating with your existing customers is the first step in any ongoing marketing program. But to widen your marketing reach and expand your business, you also need to expand your universe and find new, viable targets for your message. QuadDirect can find and acquire prospects with characteristics similar to your best customers using focused analytic techniques and our high-quality consumer and business records.
Choose your target.
Whether your marketing program is B-to-B or B-to-C, there are hundreds of data variables to use in your selections that can boost your program and bring in new revenue. Based on the scope and goals of your marketing program, we’ll work with you to understand your existing customers and identify the data variables that will help you target new customers. The options are virtually limitless and include: basic census-level information, household and individual-level demographics, lifestyle and product purchase information, proprietary modeled and cluster data, and a wide variety of other specialty data.
We leverage the InfoUSA/Donnelley Marketing national compiled consumer file, the Advo national consumer database and various AGS databases as appropriate to meet our customers’ targeting needs. Data can be appended to your existing database or used for selecting and segmenting new prospect files for your campaign. We can make selections using hundreds of data variables available on 114 million households and over 200 million individuals in the U.S.
For business-to-business marketing programs, we’ve partnered with both Dun & Bradstreet and InfoUSA to provide you with the most accurate and complete business data available. As with the consumer files, this data can be appended to enhance your existing records, or complete records can be rented for use as a prospecting tool. We have access to 85 fields of information on over 13 million U.S. businesses and can put that data to work for your B-to-B marketing programs.
In the event that your program requires specialty data that is not available on these national compiled files, QuadDirect can help you find and acquire those records as well. We work with a network of list brokers and data sources that can satisfy virtually any marketing need.
We’d like to tell you more. For more information on how QuadDirect can simplify your targeted marketing programs by providing high-quality lists, please contact your QuadDirect representative.
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