Date posted: July 2008
Save Marketing Dollars
with Just-in-Time NCOALink®
Between the time you finalize your mailing list and finish your marketing piece, many of your
intended recipients have moved. Those wasted mailings translate into wasted marketing dollars.
QuadDirect's just-in-time marketing strategies prevent wasted mail and optimize your
marketing dollars.
According to the USPS National Change of Addresses (NCOA),
39 million Americans, or about 17 percent of the population,
changed addresses last year. Almost 33 percent of them never
reported their new addresses to the USPS. With the changing
economic landscape, the number of people moving is likely to
climb steeply. It will become even more difficult to hit these
rapidly moving targets.
All this at a time when postage costs are skyrocketing. Postage
represented almost 40 percent, or $2.8 billion, of total direct mail
spend in 2007. Recent and upcoming USPS rate raises mean that
postage costs will grow to an even more significant proportion of
mail budgets. Obviously, marketers can no longer afford the wasted
cost of duplicated mailings, incorrect addresses, or even delivering
to the wrong person at the wrong time.
QuadDirect is the solution
To get your mailings into the right hands, your data accuracy has
to be as close to real time as possible. That’s just one of many
unique advantages that QuadDirect brings to the table. With data
and production seamlessly integrated under one roof, QuadDirect
can perform NCOALink on your mailing list just days before your
addresses are applied. Our just-in-time workflow strategy results
in both improved deliverability and bottom-line cost savings.
Just-in-time NCOALink
Many marketers still adhere to the “standard” of performing NCOALink
every 90 days. Often, this is due to the need to have NCOALink done
in one place and printing in another. At QuadDirect, we know that
the difference between updating your data quarterly — or even
monthly — and right before finishing can be phenomenal. Take
a look at the examples here to understand the cost savings that
just-in-time NCOALink can generate.
Maximize your marketing dollars
Our scenario doesn’t include the increased revenues you’ll receive
from hitting your intended target at the right place. And, just-intime
NCOALink is only the beginning of what QuadDirect can do to
save you money. To make every mail piece count, our data workflow
processes help you reduce cycles so that you can more effectively
time your mailings to reach your target when s/he is ready
to purchase.
The path to 1-to-1
With a host of just-in-time data capabilities at our disposal, we can
enhance, expand and strengthen your mailing list and marketing
capabilities. We can:
- Suppress files just days before addresses are applied to ensure
that you’re not wasting mailings on customers who responded
to your last mailing
- Append hot names from leads or Web hits received only
days before
- Enable you to make product affinity offers that match
customer purchases made just last week.
With the ability to do all this and much more, wasted mailings are
dramatically decreased. Response is significantly increased.
Don’t waste another mail piece!
Talk to us about our data services workflow process. Ask for our Data
Quality Audit. We can show you how to transform your data into
cost savings and profitable opportunities.
Want to learn more? Contact Us
Get the news first.
