Date posted: June 2008
$25 Million Investment Strengthens and Expands Quad/Graphics' Direct Mail Services
QuadDirect offers direct marketers most sophisticated, concept-through-delivery services under one roof
A $25 million investment has strengthened and expanded Quad/Graphics' direct mail services through
its QuadDirect division. QuadDirect brings together, under one roof, response-driven front-end services
such as just-in-time marketing strategies and data solutions with the industry's most sophisticated
print manufacturing platform and interactive deployment capabilities.
The investment included new equipment such as digital and variable cutoff offset presses,
high-speed envelope inserters and commingling machinery as well as vast upgrades to the company's
existing 300,000-square-foot facility in Pewaukee, Wis., which transformed it into a state-of-the-art
direct mail production facility complete with a digital pressroom. The newly transformed facility, which
began operations in 2008, complements QuadDirect’s existing high-tech facility in
Fredericksburg, Va.
"We have again expanded our direct mail capabilities to offer direct response marketers everything
they need in one place, all expertly handled and seamlessly integrated for greater accuracy, shorter cycle
time, better quality and the best return on investment," said Joel Quadracci, President & CEO of
Quad/Graphics.
QuadDirect's front-end services include just-in-time marketing strategies, creative development and data
and workflow solutions. Back-end services include online communications deployment, such as Web
sites, Web portals and e-mail campaigns, as well as comprehensive print production and distribution.
QuadDirect’s technologically advanced presses include four-color, fully variable digital presses as
well as advanced finishing equipment, all driven by data managed in-house by a 100-plus-person team of
data professionals.
QuadDirect is particularly adept at showing direct response marketers how to use data to increase the
relevance and response-generating potential of their print and online communications. "QuadDirect is all
about transforming raw data into real people and responses," said Steve Jaeger, President of QuadDirect,
who also serves as Quad/Graphics' Vice President of Information Systems and Infrastructure. "As the
quality of marketers’ data improves, the effectiveness of their communication also improves and lowers
their cost per response."
QuadDirect uses customer data to drive results in three key ways:
- Delivery optimization services, such as address correction, standardization and sortation, to
maximize mailing efficiencies and postal savings. Mailing lists can be finalized just days
before addressing (versus weeks or even months) because QuadDirect seamlessly integrates data and print.
- Precision targeting to uncover relevant, usable and current customer insights for use
in creating marketing messages that are delivered to the right person, at the right place, at the right time.
- Program deployment seamlessly integrated across all print and online channels,
including direct mail, catalogs, magazines, inserts, Web sites, Web portals, e-mail campaigns and more.
QuadDirect’s data-driven capabilities are segmented by key vertical markets including agencies,
automotive, direct-to-consumer, financial, insurance, healthcare, magazine publishing, not-for-profits,
retail (including specialty stores), technology, telecommunications, travel and hospitality.
"We know how to help direct response marketers in all industries acquire new customers, keep them
active and maximize their value, all while minimizing production, postage and other costs," Mr. Jaeger
said. "It's simple, easy and massively effective."
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