Northwestern Mutual Case Study
Client: Northwestern Mutual and its Creative Living custom publication
Challenge: To manage the customized variable data print and mail program for over 7,500
financial representatives, increase quality control and decrease costs and production turntimes.
Solution: QuadDirect created a customized content management portal that all 7,500
financial representatives could access for the creation of their specific version of the Creative Living
publication. Agents can customize and proof their mailing online within minutes and Northwestern Mutual can
control the entire process remotely. In addition, QuadDirect performs all list hygiene and data processing to
ensure that the mailing is targeted and efficient.
Components: Variable Content Manager, Variable Data Print, hygiene services, segmentation, versioning,
data append
Results: Northwestern Mutual has seen increased accuracy, decreased costs and production timelines and a
more efficient marketing program for their agents.
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