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Advancing Data-Driven Marketing Since 1988

Flexible. Integrated. Proven. QuadDirect offers you data-driven marketing solutions focused on improving data quality, sharpening targeting efforts, reducing cost per response and growing profitable revenue.

Unlike our competitors, QuadDirect is a true, data-through-delivery provider. We deliver powerful, extended front-to-back services – creative development, direct marketing consulting, leading personalization capabilities and proficient distribution methods – all to directly and effectively support strategies for customer acquisition, retention and marketing spend productivity.

We help our customers optimize their marketing spend through a unique, comprehensive approach, which includes:

> Discovery
    - Immersion Meetings
Marketing strategies & objectives
Brand history & current state
Current data situation & opportunities
Market successes & challenges
    - Competitive Landscape Assessment
Promotional activities
Strengths & weaknesses
    - Research: Customers & Channel Partners
Brand perceptions
Value proposition perceptions
Improvement opportunities


> Data & Strategy
 - Database Analysis & Modeling
 - List Management
 - DM/CRM Strategy/Consultation
 - Define Metrics & KPIs
 - Offer Development
 - Test Design
Learn more
> Creative & Production
 - Creative Brief
 - Competitive Positioning
 - Creative Concept
 - Layout & Design
 - Art Direction
 - Photography
 - Copywriting
 - Page Production
 - Digital Asset Management
Learn more
> Output & Deployment
    - Print
Direct mail lettershop
Printing (web offset, custom web, sheetfed & 4-color digital)
Personalization (laser, inkjet & digital)
Finishing (inline, folding/cutting, tipping & binding)
Comingling & distribution
    - Interactive
E-marketing (e-mail, e-news, e-book, e-catalog)
Web site design, development & hosting
   Learn more


> Measurement
 - Offer/Promotion Evaluation
 - Matchback
 - Campaign ROI Analysis
 - Customer Value Impact
 - Process (Workflow Efficiency)

As a division of world-leading printer Quad/Graphics, QuadDirect was first founded to provide data-driven marketing solutions for our parent company’s customers. Today, we’re trusted by hundreds of diverse clients, including direct mailers, catalogers, retailers and agencies. Each looks to us as a single source for inventive, comprehensive solutions that help reduce cost per response.