Find out how QuadDirect can improve your marketing results.
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Advancing Data-Driven Marketing Since 1988
Flexible. Integrated. Proven. QuadDirect offers you data-driven marketing solutions focused on improving data quality, sharpening targeting efforts, reducing cost per response and growing profitable revenue.
Unlike our competitors, QuadDirect is a true, data-through-delivery provider. We deliver powerful, extended front-to-back services – creative development, direct marketing consulting, leading personalization capabilities and proficient distribution methods – all to directly and effectively support strategies for customer acquisition, retention and marketing spend productivity.
We help our customers optimize their marketing spend through a unique, comprehensive approach, which includes:
> Discovery - Immersion Meetings
Marketing strategies & objectives
Brand history & current state
Current data situation & opportunities
Market successes & challenges
- Competitive Landscape Assessment
Promotional activities
Strengths & weaknesses
- Research: Customers & Channel Partners
Brand perceptions
Value proposition perceptions
Improvement opportunities
> Data & Strategy
- Database Analysis & Modeling
- List Management
- DM/CRM Strategy/Consultation
- Define Metrics & KPIs
- Offer Development
- Test Design
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> Creative & Production
- Creative Brief
- Competitive Positioning
- Creative Concept
- Layout & Design
- Art Direction
- Photography
- Copywriting
- Page Production
- Digital Asset Management
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> Output & Deployment
- Print
Direct mail lettershop
Printing (web offset, custom web, sheetfed & 4-color digital)
Personalization (laser, inkjet & digital)
Finishing (inline, folding/cutting, tipping & binding)
Comingling & distribution
- Interactive
E-marketing (e-mail, e-news, e-book, e-catalog)
Web site design, development & hosting
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> Measurement
- Offer/Promotion Evaluation
- Matchback
- Campaign ROI Analysis
- Customer Value Impact
- Process (Workflow Efficiency)
As a division of world-leading printer
Quad/Graphics, QuadDirect was first founded to provide data-driven marketing solutions for our parent company’s customers. Today, we’re trusted by hundreds of diverse clients, including direct mailers, catalogers, retailers and agencies. Each looks to us as a single source for inventive, comprehensive solutions that help reduce cost per response.
